HDA Merchandising is an experienced partner in reset execution. We thrive on the opportunity to assist our clients with a hands-on makeover of their product lines at the store level. HDA maintains client expectations through excellent communication
and detailed reporting. Resets include merchandising new product lines as well as freshening the current racking systems, signage and pricing. Resets are often
large in scale and always result in an accurate representation of your product. Rejuvenating the look of your display will guarantee an increase in sales
for both the client and the retailer
Projects are completed as requested by the client and vary greatly in size, detail and difficulty. Our merchandisers are familiar with projects that range from audits to complete front-end redesigns. The responsibility of our merchandisers is to understand
our client's objectives and to perform the tasks in the time frame allotted. When the one-time project is completed a customized report is sent to the client
providing an in-depth analysis.
Continuity work is work that merchandisers perform on a weekly, bi-weekly or monthly basis for our clients. This could include returning weekly magazines, freshening a book mainline,
placing POP or corrugated displays onto the sales floor or restocking our everyday racks with greeting cards. Our clients count on us to complete our tasks with consistency and item-level detail
for each and every visit.
HDA Merchandising is familiar with a variety of retail outlets and consumer types therefore we can better understand the needs of any project that
comes our way. How the customer shops, what the customer is looking for and the demographics of the area are all key marketing
tools that our experienced merchandisers understand. We serve the home improvement channel which serves a how-to audience with specific shopping habits, as well as the
value consumer who is looking for a bargain. We serve specialty retailers that often have over 1000 SKUs to merchandise. This breadth of experience in various market
channels allows us to be successful. Our key channels include:
Craft and Hobby, Toy, Apparel, Discount, Farm, Fleet, Grocery, Home Improvement, Home Decor and more.